6/29/2023 0 Comments Internet marketing activities![]() ![]() Stage Four: Designing the Customer Experienceįirms must understand the type of customer experience that needs to be delivered to meet the market opportunity. Finally, the overall marketing strategy comprises both offline and online marketing activities. The marketing strategy goals, resources, and sequencing of actions must be tightly aligned with the business-unit strategy. Internet marketing strategy is based upon corporate, business-unit, and overall marketing strategies of the firm. Stage Three: Formulating the Marketing Strategy ![]() Stage two entails the analysis of market opportunities and an initial first pass of the business concept-that is, collecting sufficient online and offline data to establish the burden of proof of opportunity assessment. Stage Two: Framing the Market Opportunity Business-unit strategy focuses on how a particular unit in the company attacks a market to gain competitive advantage. Stage One: Setting Corporate and Business-Unit StrategyĬorporate strategy addresses the interrelationship between the various business units in a firm, including decisions about which units should be kept, sold, or augmented.
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